Bags are finally finding their place in the mainstream. Time was, before designer names imbued them with iconic credibility, that all you could pick up on the high street was a non-descript black nylon sac or a black leatherette job with crude metal fastenings and a familiar, but not quite perfectly formed, ersatz designer logo. Today, it’s a different story. If you fancy a Christian louboutin Baguette to tuck under your arm, safe in the knowledge that it is still considered, along with the Hermes Kelly, the bag of all bags, look no further than Warehouse’s tiger-print version for pounds 16. Alternatively,Cheap Christian Louboutin, the healthy attitude is to turn your back on fashion’s dictatorial stance altogether and hunt out something unique before everyone else does. The Billy Bag – a large knitted tote with thick wool handles which look as if they might have been a couple of leg- warmers in a former life – is just the ticket, with its unexpected beaded flower arrangement on the front pocket.
The high street is trying to offer individuality like never before. The reason that it can afford to tag its pieces with such low prices is primarily because it places orders in great quantities – the very essence of what today’s fashion is not about. Ubiquity is fashion’s worst fear. Look at the fate of the poor old pashmina, now available in every department store and fashion chain up and down the country, but it has already been given a post-mortem by the serious style fanatics who definitely won’t be wearing them again for, oh, at least two years.
The high street, over-eager to supply apparent demand, seems to have learned a great deal from the pashy faux pas. Why else would certain stores offer almost limited-edition availability on unusual, quirky pieces? A suede choker from Oasis, an army surplus-style cap from Gap, a rock-chick-chic studded belt from Top Shop and any hot catwalk-inspired trend from Warehouse will be replaced with the next set of interesting accessories, thus maintaining the stores’ credibility and the thrill of the new.
If it carries on in this vein, the high street could well become the most venerable shopping ground of all. Even those who once spent money in glossy designer temples could be tempted to seek out its hidden treasures and, tired of wearing the despotic "must-be-seen-in" designer accessory and craving to show off their well-honed styling skills, might even dump the minimalist emporia altogether.
Now, if that happens, that really would be something new in the fashion world.
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Posted on February 7, 2010 at 5:39 pm
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