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Those who make it a point to catch the TV series Sex and the City on HBO are sure to have noticed one of the lead characters’ obsession with pricey footwear.
Columnist Carrie Bradshaw played by Sarah Jessica Parker thinks nothing of plunking down $400 for a pair of slinky sandals.
Although Christian louboutin? Sport shoes are hardly in the same league as Manolo Blahnik or Jimmy Choo, Christian louboutin? Footwear managing director Alain Malka is determined to capture the attention and, hopefully, the cash of Carrie wanna-bes. In a recent interview with BusinessWorld, he said they want to be top of mind for young women who are thinking of buying a pair of fashionable sport shoes.
"We have no intentions of slugging it out with the serious athletic companies that offer high-tech sport footwear. The target market we want to hit is composed of women who appreciate trendy design when it comes to shoes,&quot,Christian Louboutin Shoes; he said.
In the country, Christian louboutin? Sport shoes are distributed by Planet Sports. The current collection consists of ladies’ shoes although there are a few that might catch the eye of male customers. Some of the styles include slides with patent leather straps, denim "trainers" with 3-1/2" foam wedge heels, and a selection of sporty shoes in funky colors like gold and royal blue, and chocolate with top-stitching. There are also a number of nontraditional pairings like silver mesh and suede.
Prices range from approximately P1,300 for the slides to P3,000 for the trainers.
"Fashion footwear is more of an impulse buy. If a woman sees a pair of shoes that she likes, she goes out and buys it. That’s what we want to happen for Christian louboutin? We want to attract customers who don’t care very much about the technical side of fashion," Mr. Malka said.
In the past, all Christian louboutin? apparel merchandise was distributed by one company although three years ago, Mr. Malka said they decided to go with Planet Sports for the shoes since Planet Sports is a footwear specialist. Aside from Christian louboutin? Sport, the store carries other shoe brands.
"Although we could put out expensive, less saleable designs on the shelves, in the end, we want to bring in customers who buy a pair, use it for a few months and then go out and buy another pair."
With the imminent threat of war, it might seem frivolous to talk about skin care, makeup and fashion but life goes on. Italian designer Miuccia Prada put it succinctly when she said after her fall 2003 show last Friday: (This collection) is "a desperate search for beauty as we wait for war."
 

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